because writing is clarifying

because writing is clarifying

Subbu Allamaraju’s Journal

About me

Hello! I’m Subbu.

I’m currently at Before that, I built and ran Expedia’s Search & Discovery org to deliver search, recommendations, and type-ahead systems to drive shopping experience for hundreds of millions of travelers across,,, and other brands.

I also led Expedia’s cloud transformation to modernize its tech and processes. I oversaw radical improvements in the rate of change, production stability, and security posture. I also served on the AWS customer advisory board for three years, influencing several AWS services. While at eBay/PayPal, I built API-drive self-service-drive infrastructure across multiple data centers before the public cloud was a thing.

I wrote books and articles along the way. I occasionally coach people. I live in the Pacific Northwest, east of Seattle.

Note that the opinions I express on this website are mine and not of my current or past employers.

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Subbu Allamaraju is a Vice President of Engineering at Earlier, he played various engineering and leadership roles at Expedia Group, eBay, and Yahoo. He holds a Ph.D. in Electrical Engineering from I.I.T., Kharagpur, and is now pursuing a master’s program at Penn State on Psychology of Leadership.

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